Where did the idea of coupons come from? A bit of research has shown that it was the brainchild of an American businessman named Asa Candler, who used the concept to sell more Coca Cola. The idea took off like wildfire, especially during those lean Depression years.
However, the popularity and relevance of coupons seem to have declined since the 1990's. Having a physical piece of paper that was diligently cut on the dotted lines has become a bygone notion. Do we not want to save money anymore? We currently live in the most frenzied spending society, one based on heavy personal debt. So why not go through those magazines, weekly flyers and newspapers for some savings?
Swinging to the opposite end of the spectrum... I watched a recent episode of a prime time television drama which featured a storyline of an extreme couponer who was murdered because of her obsession. She was found with piles of coupons stuffed into her bra. I've also seen daytime talk shows featuring these over-the-top thrifty types. Considered another form of O.C.D. (Obsessive Compulsive Disorder), this type of behaviour is considered way out of control by many.
On the whole, I suppose our ever disposable society without patience has decided to discard the notion of collecting coupons. It's too much work and we'd only save 50 cents or so on a household product, so why bother? The whole concept of retail seems to have changed, so we along with it. That could be one reason for the decline of couponing. It could also be that this is yet another of those old fashions ideas/traditions that just hasn't quite survived the new millennium.
What do you think readers?