Image and product placement have become very important elements of today's sports. Endorsements from athletes is not a new concept, but it's more prominent than in decades past.
Back in the 1970's, there was much less emphasis on style, rather practicality and appropriateness for the event. You can still see the company logo, but it's subtle, not demanding to be in the forefront of an athlete's identity. It was in this decade that bright colours were introduced to the uniforms by way of headbands and shirt designs. This was a direct result of fans complaining that the usual bland colours made it difficult to distinguish between players.
|Early 20th Century|