Did you know it's expensive to be cheap?
How many times have you bought an item for cheap only to be disappointed? You probably had to replace that item shortly after purchase, or worse, throw it away. In North America, we have become a group of discount shoppers buying items that are cheap and poorly made - disposable items, not made to last a long time.
Discount shopping stores like Walmart stock items that do not reflect quality or durability. On average, North Americans buy a new piece of clothing every 5 days. I'll bet the last time you went to an outlet mall you spent a ton of money and thought you saved, but a recent study has proven that we spend 80% more on shopping trips to outlet malls than the regular shopping mall. Storage companies are the largest growing sector as people need a place to keep all their stuff - it might be a wise investment to buy some stock in "Public Storage".
Looking for quality instead of quantity can actually save money. Discount stores have contributed to our spending habits and it's a movement that needs to slow down. Consumers need to become more interested in true value rather than the price. Generally, if something is more important to you, you will most likely research it before buying- like a car or house. Perhaps we should apply this way of thinking to everything we buy.
A fascinating book by Ellen Ruppel Shell Cheap: The high cost of discount culture
Let's look at some value items.